While modest, the efforts were successful and gave way to more anthologies published and more publishers interested in the subgenre. The early 2000s found BL publishers trying to sell more variety and subgenres of BL, including what can be simply called “muscle BL.” This trend began with anthologies such as Kinniku BL, which also featured geikomi artists. The word spread widely and resulted in this style being synonymous with “Bara.” At one point, it even became an umbrella term for all artworks depicting romantic and sexual relations between men. Around this time English-speaking audiences mistook the term to specifically refer to the artworks posted in the online boards-most of which were drawn in an almost hyper-realistic muscular style. “Bara” made a comeback during the 1990s through online chat rooms and messaging boards. The usage of the term faded as more and more people in the gay community used “gay” and “homosexual”. During the early 1970s, perhaps echoing the rising gay rights movement in the west, the magazine Barazoku called for the gay community in Japan to be out and show themselves instead of keeping to the invisibility offered by being “underground.” It was also an attempt to re-appropriate the slur “Bara” for the gay community. The origin of the term “Bara” was actually from a slur for gay people in Japan. The term “Bara” is written with the kanji 薔薇 which literally means “rose.” Its common usage can be traced back to the first magazine catering exclusively for gay men in Japan, Barazoku (薔薇族).
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In Japan, however, the term is not commonly used with the same meaning and has a more complex history. “Bara” is a term commonly used in English-speaking manga reader communities to generally describe a genre of manga depicting romantic and sexual relationships between men with art styles showing more realistically-drawn characters or muscular men.